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Meet Abbie Pratt, the Creative Director behind Draft and Co. Having grown up with the brand since its early days, Abbie has played a key role in shaping its identity—overseeing social media, photoshoots, collaborations, and managing a high volume of orders from Brisbane. With a strong eye for branding and marketing, she ensures that every campaign and collection reflects Draft and Co’s effortless style and commitment to quality. From curating the brand’s online presence to driving creative projects, Abbie is dedicated to keeping Draft and Co at the forefront of Australian fashion.

Meet Sheree Pratt, the force behind Draft and Co. After taking over Gumnut Designz in 2017, she rebranded in 2020 to bring her own vision to life while staying true to the brand’s heritage. Sheree shares her passion for fashion, the inspiration behind the rebrand, and what makes Draft and Co unique—think premium fabrics, timeless cuts, and effortless style that transition seamlessly from the campdraft arena to the office or a night out. With a strong commitment to Australian-made fashion, Draft and Co continues to evolve while keeping quality and authenticity at its core.