Meet the Boss Lady

Meet Sheree Pratt, or ‘Groove’ as she is otherwise known. Her journey in fashion began when she purchased the established clothing label Gumnut Designz in 2017. The brand had a loyal customer base—almost a cult following. Eager to make it her own, in July 2020, Groove launched Draft and Co., a brand that reflects her personal vision while staying true to the wholesome values of Gumnut Designz.

What got you into fashion?

I have always loved fashion—whether it’s dressing up for the races in your finest or throwing on a well-fitted shirt for a campdraft. Clothing has always been a way for me to express my personality and style. Sometimes, my look is edgy; other times, it’s relaxed or sporty. When the opportunity came up to buy Gumnut Designz, it was a no-brainer. It was an honour to continue the brand’s legacy while also making my mark on it.

Why the rebrand?

A rebrand represents a new direction. While I wanted to keep Gumnut’s DNA and its beautiful customer base, I felt it was time to step things up and infuse more of my personal touch into the brand. Over the past few years, you’ve likely noticed our linen and silk collections, which have been passion projects of mine. But that’s just the beginning—there’s so much more to come.

One thing that will never change is that Draft and Co remains proudly Australian-made. Supporting local jobs is something I take great pride in, and in today’s world, it’s more important than ever for our country’s economic and social sustainability.

What’s your style mantra?

Fit and fabric are everything. Once you have that sorted, add a classic and feminine twist.

What’s a typical buying trip like for you?

I’m fortunate to have great fabric suppliers in Brisbane, so I’m often down there sourcing new materials and working with our manufacturers. I also have interstate suppliers, so when new fabric lines and prints are released, I make trips to Sydney to ensure that Draft and Co stays current and relevant.

When I step into a showroom, my focus is on our customers—what will work for them, their lifestyle, and our climate. Our fabrics are carefully chosen so they can be worn anywhere—at a campdraft, in the office, or on a night out. Comfort, quality, and versatility are non-negotiable.

What can we expect from Draft and Co?

Draft and Co is a blend of heritage and innovation. Our signature well-fitted shirts—tried, tested, and loved—aren’t going anywhere. We know our customers appreciate a flattering cut that can be tucked in while campdrafting or styled for everyday wear.

But we’ve also expanded! New additions include tees and relaxed-fit silks, designed for both comfort and impact. I love effortless fashion that turns heads, and our latest collections reflect that.

Who is the typical Draft and Co customer?

I design with a busy, stylish woman in mind—someone who leads a demanding life but still wants to look good. She values effortless style and functionality, whether she’s pairing a tee with cropped pants and sneakers or dressing up in a silk shirt for a wedding or race day.

Next to her is the Draft and Co man, wearing a 100% cotton shirt. I see him as a modern cowboy—stylish, confident, and always well-dressed.