The Brand

Draft & Co, which emerged from its origins as Gumnut Designz in 2012, has become a staple in the Australian fashion landscape under the stewardship of Sheree Pratt since 2017. As a brand deeply rooted in the Australian ethos, we are committed to producing high-quality garments that embody the spirit of the Australian outback, while ensuring sustainability and support for the local economy.

Our diverse collections, including 'Classic Essentials' and 'Luxe Linen', are crafted with an eye towards functional fashion that serves the needs of dynamic, style-conscious consumers. These collections epitomize our approach to blending timeless designs with modern sensibilities, ensuring that each piece is perfect for a variety of occasions, from the rugged outdoors to elegant social settings.

 

Draft & Co's dedication to Australian-made quality extends beyond fashion, influencing our business practices through initiatives like #buyfromthebush, which promotes products from rural and outback areas, enhancing the visibility and viability of these communities. Our in-house production model not only supports local industries but also maintains our commitment to environmental stewardship, reducing the carbon footprint associated with overseas manufacturing.

As we continue to innovate and expand our product lines, we remain dedicated to the values instilled by our founders—reliability, simplicity, and a touch of old soul grace. These principles guide our operations and designs, ensuring that each garment not only meets but exceeds the expectations of our customers. With a firm foundation and a clear vision for the future, Draft & Co is proud to carry forward the legacy of quality and style that has been recognised and embraced by an increasingly clientele. We are excited to share our journey as we continue to evolve and invite more people to experience the unique qualities that make Draft & Co a beloved Australian brand.

We look forward to continuing a strong legacy established back in 2012, with our newly innovated sense of direction. It is with an overwhelming sense of joy and pride that we introduce to you, Draft & Co.